How to back Kickstarter crowdfunding projects that will deliver.

Posted on Posted in crowdfunding

I’m getting tired of Kickstarter creators not delivering to Backers!!
Yes, I’ve been seeing this statement a lot lately on the interweb and it’s starting to bug me. It’s usually someone complaining that Kickstarter is BAD because they lost their $35 on some gadget that seemed great at the time..but failed to deliver. Then it’s followed by some non fact that Kickstarter has a huge failure rate.
Nope. Not true. 9% of Kickstarter projects fail to deliver. https://www.kickstarter.com/fulfillment

As a Kickstarter creator, I am here to defend this godsend of a platform; it is like Moses parting the Red Sea for entrepreneurs so I hate it when people slash it because 1) they picked the wrong project or 2) they don’t get that Kickstarter is NOT Amazon. Let me spell it out, you are not actually buying something, you are backing a project. The bonus is that you get something for your donation. You need to understand this because it will help you decide on backing.
Think about it.
If you look at a project and say “Hey, I might not get this thing” and yet you still want to back it..because the creator is awesome and deserves a chance to try and build it, make it, deliver it, explore it or whatever it..then go for it. If not, then you are taking a big chance. You can always wait for it to come out on Amazon and in the meantime go buy an ice cream cone.
However, because I am not completely unsympathetic to your losses..here are some helpful hints to aid in your decision making.

1. Ask yourself if it is too good to be true. If this seems likely, then you might never get it. In other words, do you think you’re getting some kind of crazy good deal? Well, so did the backers who bought the Coolest Cooler. Roughly half of those coolers arrived for the $185 reward. The price was too good to be true for the other 36,000 backers who never got their cooler.
2. Does the creator have experience in producing this product? Kickstarter experience perhaps? A creator with experience will tell you about his/her experience in detail. If not..then your odds of delivery decrease dramatically.
3. Does the creator have any business experience? This is a separate but important question because creators without business experience can make costly mistakes that can sink the entire project and they are more likely to be late on delivery.
4. Has the project blown past its original goal? While it may seem great that they blew by their goal, it is also likely to mean that they will be overwhelmed when it comes to delivering the item as large projects can become a nightmare for inexperienced creators.
5. How many people on the team? One person can generally mean trouble and delays.
6. Does the timeline seem reasonable based on all the information thus far?
7. Comments section: Is the creator replying quickly to questions and comments during the project? If they are slow to answer during the pitch time then they will be more than slow to answer after the fact.
8. After all this ask yourself how mad you will be if they don’t deliver? Ask yourself whether or not you really feel like helping this person launch this product/idea because that’s what you are doing..helping a real, honest to goodness creator. You shouldn’t be helping a business with a project/product that looks like it could be started outside of Kickstarter without your donation. Kickstarter is for creators who need the money to do something they dreamed of doing but can’t without your help; that’s why it’s the greatest start up platform ever!

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