RYB Cycling Denim for Women

Posted on Posted in crowdfunding, Grass Roots Marketing

RYB Denim was a partnerhip with a fashion designer. She wanted to design a women’s specific cycling jean. It was my second foray into the crowdfunding space. We successfully raised $42,000 over the course of 30 days and this led to working with Duer on 3 subsequent Kickstarter projects.